Sparkling ICE doubles Red 40 content

September 5, 2012 |

Perhaps one day we all will stop looking like humans. Why?  Because we do not eat like humans and we do not behave like humans. Day-after-day we deviate further away from what is normal to us towards all possible extraterrestrial surrogates. Consider this Sparkling ICE Black Raspberry, “naturally flavored sparkling mountain spring water.” What a wording collage for a chemical contamination!

DyeDiet WARNINING: Red #40 is now DOUBLED!

Sparkling ICE: Risk, Nutrition and Dye Content

Sparkling ICE: Risk, Nutrition and Dye Content (doubled)

Azo dyes instead of fruits: Cancer, allergy, ADHD

I have already reviewed the beverage almost a year ago; see Sparkling ICE: New trend, old tricks. But despite all the ingredients are the same, this is a different beverage now. According to our measurements, the manufacturer, TalkingRain Beverage Company, quietly added twice as much the artificial color Red #40 as they used to add a year ago. Don’t you like eating azo dyes instead of fruits? TalkingRain folks will make you get used to it. There is a chance that by that time you will already look like a xenomorph.


Indeed, what good to expect after eating chlorinated sugar (sucralose, Splenda) instead of reducing regular sugar and eating artificial dyes instead of fruits and berries? Read the CSPI document Food Dyes: A Rainbow of Risks. Azo compounds are long known carcinogens and mutagens due to their ability to cause damage to DNA resulting from the inherent chemical properties of the -N=N- fragment. In the body they break down to anilines, naphthylamines and benzidines (see: Azo compounds metabolism). Neither aniline nor alfa-Naphthylamine or Benzidine are friendly to humans. See epidemiological studies that evaluated the association between exposure to benzidine derivatives or azo dyes metabolized to benzidine and cancer: Dyes Matabolized to Benzidine.

Chemical structure of Red #40 azo dye

Chemical structure of Red #40 azo dye

Nevertheless in March 2011 the FDA Panel ruled that there is no proof that foods with artificial colorings do cause cancer or hyperactivity or ADHD in most children (I always argue: there is no proof that they don’t!) and there is no need for these foods to carry special warning labels. Probably that decision gave green light to food manufacturers to increase the content of artificial colorants in OUR foods and beverages. The more they add the brighter our foods look and the less human we look.

For more detail please read the articles: Food dyes and allergies; Can food additives affect ADHD?; Only The Fools Dye (Their) Young: UK Considers Banning Food Colorants As ADHD Cause; The Truth About Food (Dyes); ADHD: It’s the food, stupid; A gray area over food dyes; Food Dye Debate ResurfacesBehavior, Learning and Health: The Dietary Connection.

Bottom line. I think we better stay humans: eat nutritious food, not food additives and drink normal filtered water, not “naturally flavored sparkling mountain spring water” with 190 mg/L of an azo dye, potassium benzoate and chlorinated sugar in it. Mineral water is another good option, sparkling, by the way:

ZERO Calories Sparkling Natural Mineral Water

Hydrate Yourself Right!

Resist the “Food Terrorism“!

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Category: Food Dyes Exposure, Food Terrorism, Soft drinks, Zero calories

Comments (3)

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  1. benamore says:

    My friend at school likes it.

  2. DyeDiet DyeDiet says:

    Well, that’s why I keep writing my stuff…

  3. wolfy says:

    We sell this where I work and people are addicted. They brag about how it is healthy (along with Vitamin Water). If only they would do some research.