This is a good new trend – to satisfy consumer’s demand for healthy foods and soft drinks. Indeed, it looks like the CSPI‘s Food Day Message Reaches Millions! Here is another “ZERO calories” beverage with a vitamin composition similar to the recently reviewed Propel ZERO. But the old trick is an artificial food colorant, FD&C Red #40, added in the amount of about ~ 50 mg into every bottle of the Sparkling Ice. According to the Feingold Association even 20 mg of an artificial colorant may trigger severe ADHD, allergy or asthma reactions in sensitive children or adults. Please watch this nice video: Change Behavior By Changing Your Grocery List.
DyeDiet Doesn’t Buy It!
Stated value: Zero Calories Black Raspberry, Naturally Flavored Sparkling Mountain Spring Water; With Essential Vitamins and Antioxidants. Contains 3% juice.
True value: The value claims are correct. At least the manufacturer, Talkingrain Beverage Company does not lie to us. But it does not make a big sense to use mountain spring water if you deliberately contaminate it with a chlorinated hydrocarbon, sucralose, potentially toxic sodium benzoate and an azo-dye, Red 40. So do not be misled; red color of the beverage comes from 47 mg of Red #40 per bottle, not from the berries.
For ZERO calorie you will take bad risk associated with the foreign chemicals DDFI = 23/18 ~ 1.3 and you get low nutritional value of DDNF = 18/31 ~ 0.6 despite a bunch of vitamins and antioxidants added.
- Sucralose is an artificial sweetener, chlorinated sugar. Recent studies in man volunteers revealed that sucralose was excreted unchanged to some 97% within five days. While sucralose is recognized as “safe” not only by the FDA but also by the Center for Science in the Public Interest the DyeDiet disagrees on the general basis that, chemically, sucralose is still a chlorinated hydrocarbon that is completely foreign to human metabolism. Chlorinated nutrients are common for marine organisms like sponges, sea-weeds etc. but not for land mammals! Many chlorinated compounds are insecticidal and, most insecticides are known to be harmful for humans too. See an opinion about sucralose: Dangerous Sugar Substitute. Recently sucralose has been listed among 3 worst sweeteners. Available data indicate that sucralose indeed has low acute toxicity; oral rat LD50 ~ >10 g/kg; oral mouse LD 50 ~ >16 g/kg (see Section 11 of MSDS). OK with that! But who can swear to the public that regular consumption of sucralose for long years is safe? For instance, it was recently found that “Splenda” consumption in rats during the 12-week studies significantly lowered beneficial intestinal bacterial flora when pathogenic entero-bacteria were not affected I realize that diabetic people may have no choice unless they want to try Stevia or other natural sugar substitutes instead. Also please read an article A Role for Sweet Taste: Calorie Predictive Relations in Energy Regulation .
- Potassium benzoate, a food preservative with low acute toxicity in rats (LD50 ~ 4g/Kg, see Potassium Benzoate MSDS). However, in acidic medium (like in your stomach) it may produce highly toxic benzene, that is known, to cause cancers and reproductive damage (see Benzene MSDS, section 11).
- Red #40 (Allura red) chemically belongs to azo-dyes which are mild oxidants, may produce radicals and therefore may damage DNA. Please read CSPI Diet, ADHD and Behavior and Food Dyes: A Rainbow of Risks reports. You need Adobe Acrobat Reader to read it. Also take a look at this article: Dyes Matabolized to Benzidine.
A better choice: Mineral water!
This mineral water you can find at your local Walmart store for $1.50 a bottle. Without issues associated with sucralose, artificial colorants and preservatives this is superior thirst quencher. Make less risky food choices and hydrate yourself right!