Welcome IZZE Fortified!

September 22, 2012 |

One of the lessons I have learned from watching the American food market for the last few years was that there are manufacturers (often small innovative ones) who care about public health and the others (often gigantic, established and lazy) who don’t. When the other day I was shopping at a local Wal-Mart I have spotted a small pack of a sparkling soft drink which turned out to be an outstanding product from the manufactures who care: IZZE Fortified Sparkling Blackberry naturally flavored juice beverage.


IZZE Fortified: Risk and Nutrition diagram

IZZE Fortified: Risk and Nutrition diagram

Look at the diagram: it is mostly green (nutrients), no added sugar and, of course, no questionable food additives (no red segments) are present. For this reasons by drinking one or two cans of IZZE you take NO chemical risk DDFI = 0/20 = 0 and you get significant nutritional load of DDNF = 20/8 = 2.5.  Enjoy IZZE Fortified!

Flavor is what amazed me the most. This time I clearly tasted natural raspberry that was a nice surprise! I realize that the flavor still may come with a natural food additive but with the stated 70% of juice in the beverage I tend to believe that I have tasted real raspberry which I know so well. Even recently reviewed STEAZ zero calorie sparking tea from Whole Foods Market, while naturally flavored, tasted a little synthetic to me.

You can read on the can: “We stay true to the fruit. IZZE Fortified is naturally sweet with no refined sugars, no caffeine, no preservatives. It is 70% pure fruit juice, a splash of sparkling water and fortified with vitamins.” Indeed, people of IZZE Beverage Co., may be proud of their products! The beverage is fortified with Vitamins B3 and B6 that is fine but with today’s trend of adding Vitamins B group like  everywhere it is good to keep in mind that too much of anything may give you the opposite of what you expect. Acerola juice is another fortifier due to the high content of Vitamin C.

Bottom line. So, I mean it: IZZE Sparkling Blackberry is a perfectly safe nutritious drink with a little less sugar than you get with Coca-Cola Classic (55 g per 20 FL OZ). 70% of juice brings you natural colors and other health supporting antioxidants. Enjoy the flavor and nourishing power of IZZE Fortified! Hydrate yourself straight!

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Category: DyeDiet RECOMMENDED, Juices, Soft drinks

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