Brisk Offers Risk

Here is Brisk Fruit Punch, a creature of Pepsi-Lipton brotherhood… Fruit, really? No, of course not. This is another example of the “fruit fraud” we need to be aware of to protect our children and hence the future of this country. So let’s see what kind of “fruits” are there for you to swallow.

DyeDiet DOESN’T BUY IT!

Brisk Fruit Punch: Risk, Nutrition and Dye Content

The only fruity nutrient we can find is pear juice concentrate. Not too bad, hah? But wait a minute. If the bottle is full of the pear juice why they also add a flavor, HFCS, potassium hexametaphosphate, calcium disodium EDTA and artificial colors: Red 40 and Blue 1? My guess is that they added a tiny pinch of the juice concentrate simply to get the right to claim it on the label and all the rest 15 additives are more real. According to the Wikipedia: EDTA exhibits low acute toxicity with LD₅₀ (rat) of 2.0 – 2.2 g/kg. It has been found to be both cytotoxic and weakly genotoxic in laboratory animals. Oral exposures have been noted to cause reproductive and developmental effects. So Brisk offers Risk:

• HIGH risk, DDFI = 39/16 = 2.4
• LOW nutritional value; DDNF = 16/63 ~ 0.25 and
• 35 mg of Red 40 azo dye (read CSPI document Diet, ADHD and Behavior).

Interestingly, an artificial color Blue 1 (see: Blue Colon at Autopsy ) is listed but it was not detected at all. The question is: What else is listed but not added? Maybe it is pear juice concentrate? Or what else is added but not listed? Do YOU still want to keep experimenting this liquid? Good luck if you do. Of course Kool-Aid  (DDFI ~ 6; DDNF ~ 0.1) and Diet Pepsi (DDFI ~ 10; DDNF ~ 0.05) are even worse but why should we choose between “bad” and “unacceptable”??

I cannot say that 7 Up soda is the DyeDiet recommended but at least it is definitely less harmful and Seven Up does not play tricks pretending to treat your children to fruits. Look at the diagram below.

Seven Up: Risk and Nutrition

You see only one red segment, not too bad! Accordingly, you get lower risk of DDFI = 6/8 ~ 0.75 and the nutritional value of DDNF = 8/17 ~ 0.5, which is still low due to the small number of nutrients (green segments) relative to the additives (red and yellow segments). Congratulations, 7 Up is a less toxic choice!

As always before, the real recommendation would be Perrier or S. Pellegrino Sparkling Natural Mineral Water which you can buy at any local Walmart. Resist the “fruit fraud,” hydrate yourself straight! Make your informed healthy choice!

Tags: 7 Up, artificial color content, artificial colors in soda, Brisk fruit punch, food additives, food colors, food dyes exposure, food reviews, nutritional value

Category: American diet, Food Dyes Exposure, Soft drinks