When I have stopped by at a Seven Eleven convenience store last night I clearly realized one sad thing: there were almost nothing healthy to buy. In the beverage section I have spotted a brand that had seemed like a new one to me: Everfresh decorated with nice pictures of fruits. Well, after taking a closer look, I have found out that Everfresh, the product of National Beverage Co., was nothing else but “same old, same old…” you know what… See for yourself.
What they tell us. “Thank you for buying Everfresh. We blend our beverages using the most wholesome all natural juices available, which is why Everfresh guarantees a fresh taste every time. With pride, the folks of Everfresh.”
DyeDiet Doesn’t Buy It!
You’re welcome, dudes. But I have bought your stuff not for drinking at all. I analyze it.
What we get. To the manufacturer’s disappointment, I am the one who reads the ingredient lists. Now I am going to analyze what they have conceived and concocted for their American fellow citizens. To my disappointment, what I have found out was that their fruit punches were full of dislike if not hatred. With every bottle of their Tropical Fruit Punch they offer 2 artificial food colorants and an unknown number of artificial flavors (red segments in the DyeDiet risk diagram above) causing the consumers to take high chemical risk of DDFI = 23/18 ~ 1.3. Correspondingly, their beverage delivers ridiculously low nutritional value of DDNF = 18/27 ~ 0.7. Instead of providing a healthy beverage to American public they offer only 5% of juice. That’s it! You got to be happy! And because of this, with every bottle you get:
It doesn’t sound like “most wholesome all natural juices available,” does it? You decide, but first consider this. Artificial colorants have been blamed for affecting children’s behavior and for the ADHD. Over 5 million American children ages 4 to 17 have been diagnosed with ADHD and about 3 million of them take psychotropic medications. Please watch video The Drugging of Our Children. For some strange reason we have not detected any Yellow 5 azo dye colorant which is in the ingredient list. Why? Sloppy labeling practice? We don’t know. What else is listed but not added, or what else is added but not listed? Ask the manufacturer.
While I did not expect any good about the bottle with a blue fluid inside: Everfresh Island Punch, I wanted to check it out anyway. And it turned that I was right.
DyeDiet Doesn’t Buy It!
Blue 1 artificial colorant was essentially the only thing the blue stuff was different from the red one. All the rest in the Island Punch was the same, look at the ingredients. Oh! In order to reduce the calorie intake by mere 20 units, they have added 2 more biologically foreign chemicals for you:
So now you have got even worse risk of DDFI = 31/18 ~ 1.7 and even poorer nutritional value of DDNF = 18/35 ~ 0.5. That is what National Beverage Company has made “with pride” for you.
A better alternative. Surprisingly, Everfresh Cranberry was found to be a descent HFCS drink with 15 % (!) juice and no artificial colors or flavors, according to the label. See, you never know… It is like walking on a minefield.
This time “cranberry” is your lucky way out. Remember, sugar and HFCS are nutrients and, as far as you choose not to over-consume them, you are fine. But watch out for the “fruit punches.” When you see them, just run! This means, please, never substitute any soft drinks for our natural nutrient – water!
I do hope this quick report helps to make less risky food and drink choices for you and your children!